Hubspot Vs Salesforce – What Is Better For You

HubSpot and Salesforce are both examples of CRM (Customer Relationship Management) technology, and both are popular with businesses around the world.

Hubspot Vs Salesforce - What Is Better For You

However, just because these two software programs fall into the same broad category doesn’t mean they do exactly the same thing. In fact, the best way to determine whether Salesforce or HubSpot would be best for your business is by considering what you need CRM software for. 

In this guide, we’ll be comparing some of the key features offered by both HubSpot and Salesforce, along with pricing and user experience, to help you make the best choice for your business moving forward. 

HubSpot Vs. Salesforce Features 

The best place to start when comparing any two products is the features they have to offer. While Hubspot and Salesforce do offer a lot of similar features, there are also some key differences prospective buyers should be aware of: 


In terms of sales features, HubSpot actually comes out on top over Salesforce, which is interesting considering the latter’s name choice. 

The reason HubSpot is slightly superior to Salesforce when it comes to sales features is mainly because of the lead conversation and lead capture features. With that being said, Salesforce does offer better customer support than HubSpot, as we’ll see in a moment. 


Although HubSpot may have beaten Salesforce purely in the sales feature department, we can really see the appeal of Salesforce when we start looking at the service features. 

The main service feature where Salesforce has the edge is customer support, which could also be considered part of its sales features.

The reason Salesforce is such a good choice for customer support is because these features are embedded in the hub, which is not the case for HubSpot. Additionally, there are more options for communication and Salesforce provides more functional features when offline. 

With that being said, there’s no customer feedback option available with Salesforce, which is something the software could improve on in the future. 


Marketing features are an integral part of any CRM, and in this case, HubSpot is definitely the better choice. 

HubSpot offers a lot more marketing content and channels, whereas the options available through Salesforce are fairly basic. 


There’s not much to choose from between Salesforce and HubSpot when it comes to integrations because both platforms offer plenty of options to integrate with third-party apps.

If your main priority is integrating with other platforms, you’re going to have a tough time choosing between HubSpot and Salesforce because they’re quite equal in this category. 

Through both Salesforce and Hubspot, you can get access to app stores and choose from a lot of different integrations for all your business needs, ranging from Eventbrite to Google Workplace. 


Every business needs to be able to rely on accurate reports and analytics to make sure the business is performing as it should. If you want the best possible reports and analytics functions in your CRM, you should choose Salesforce.

Salesforce has a built-in analytics and reporting system that you can customize to meet your business needs. There’s also a Tableau that you can add on for more information about customer-business interactions.

This is really helpful if you’re looking for ways to improve your business model and boost your sales.

HubSpot has some decent analytics and reporting features, too. In fact, many of them are similar to those offered by Salesforce.

The main difference is that you can only view your revenue data on the basic plan and will need to upgrade your plan in order to see more in-depth reports and predictions.

The User Experience 

CRM software should always be easy to use since its purpose is to make your business operations easier. Therefore, we couldn’t thoroughly compare HubSpot to Salesforce without talking about the user interface, training aspect, and the customer support experience. 


The user interface of any CRM platform is essential because it determines how easy and enjoyable the software is to use. In this category, HubSpot is the clear winner. 

We mentioned earlier how Salesforce has a large catalog of features, and while this is a benefit in some senses, it definitely makes Salesforce’s interface more complicated and cluttered. 

On the other hand, when you start using HubSpot, one of the first things you’ll notice is how intuitive the interface is to use and how quickly and easily you can navigate it.

This is a huge benefit for those who don’t have a lot or any experience with CRM software because you don’t need a lot of time to familiarize yourself.

A fun fact about how easy HubSpot is to use is that the platform actually tested its surfaces on users that were intoxicated to make sure anyone can use it.

One of our favorite things about HubSpot’s user interface is the fact that you can see so much information about individual contacts at a glance.

You can see information such as where your contact is employed and all the interactions you’ve had with them including sales and communication.


Following on from talking about HubSpot’s intuitive user interface, HubSpot is also better for training for this exact reason. 

HubSpot’s onboarding is excellent because it provides a simple demo including practical tips for getting the most out of the platform. 

Salesforce users will definitely get the hang of using the platform eventually, but it usually takes a bit of extra guidance at the start. Luckily, the customer support features will help with this, but the training seminars are very expensive at an average cost of about $4,500. 

Customer Support 

We’ve touched on customer support a few times over the course of this review, but it’s worth making it a section of its own because it’s such an important aspect of CRM. 

Salesforce really comes into its own in customer support, with a lot of tutorial videos available through the platform to guide you through queries and issues.

There’s also a sizable community of Salesforce users that you can reach through the platform, so it’s easy to get support and guidance quickly. 

Neither HubSpot nor Salesforce offers 24/7 support on a live basis on the basic plan, but you can get live 24/7 customer support through Salesforce by paying a little extra, and if you have one of the Unlimited plans, you get automatic access to this feature.

HubSpot doesn’t provide 24/7 live assistance on any plans, which is a significant downside of the platform compared to Salesforce.

Comparing Prices 

HubSpot has a free plan, which is something Salesforce doesn’t have. However, HubSpot’s free plan is very basic. Salesforce’s starting price is $25 monthly, whereas the next plan up from HubSpot’s free plan costs $45 per month. 

HubSpot’s most expensive Marketing Hub plan is $3,200 monthly, and the Sales Hub’s most expensive is $120. Meanwhile, Salesforce’s Advanced Marketing plan is $15,000 monthly.

Final Thoughts

HubSpot’s user interface is easier to work with than that offered by Salesforce, and its plans are less expensive overall. It also has the edge with Sales features. 

However, Salesforce is better for customer support, analytics,  and Service features. HubSpot’s plans are less expensive overall, but both platforms can get expensive depending on your intended use.

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