HubSpot Marketing Hub has been one of the most popular and successful CRM platforms for many years and is used by many businesses.
But who is HubSpot Marketing Hub’s biggest competitors and alternatives?
We take a look at six of the current CRM platforms that offer an alternative to HubSpot and examine their advantages and disadvantages to help you decide which is best for your business.
Pipedrive
Pipedrive is one of Hubspot CRM’s biggest competitors and best alternatives. It has been designed for salespeople by salespeople and offers a wide range of features.
Combining cutting edge technology, inside sales knowledge and public resources Pipedrive generates hot leads, fueling your go-to-market strategy.
Their state-of-the-art features include leads inbox, chatbot and web forms which allow you to track prospective customers and engage with them at the optimum moment.
This smart sales tool is for those sales teams who are looking for a simple but powerful way to get organized.
Some of its 167 features include 80 integrations, deal rotting, customizable pipelines, activity management and reports.
It also provides 2-way email sync, deal management, visual dashboards and team management.
Pipedrive is an excellent CRM for sales as the pipelines are fully customizable meaning the sales team can create the platform that works best for them.
Pros Of Pipedrive
As Pipedrive’s pipelines and fields are fully customizable the sales team can personalize the platform. Deal rotting and management mean that sales representatives are more likely to hit their targets and goals.
The system’s AI assistant provides useful tips, advice and insights which can help sales representatives close a greater number of deals.
Cons of Pipedrive
Pipedrive doesn’t provide a unified sales, marketing and customer service solution unlike Hubspot. Customers don’t get an omnichannel experience.
Users can feel overwhelmed by the report configurations.
EngageBay
EngageBay offers a full marketing and sales CRM platform with many features including email marketing automation, live chat, mobile marketing and appointment scheduling. It also offers email sequences, reporting, web forms for lead generation and contact management.
With EngageBay you get a 360-degree customer view, email and landing page templates, project management and lead segmentation and scoring.
They provide everything that a startup or small business needs and divide their services into different products known as Marketing Bay, Service Bay and CRM & Sales Bay.
EngageBay also integrates many software products including Postmark, SendGrid, Mailgun, Mandrill, Zapier and Xero.
This is a free alternative to HubSpot and has a lot of advantages over them including the fact that their services are always free, not just their CRM. This is particularly beneficial for small businesses and startups.
Pros Of EngageBay
EngageBay can be used as a complete sales and marketing solution. It also has a lot of fantastic features such as drip campaigns, double opt-in emails, WordPress plugins, and A/B testing.
You will also be provided with detailed reports which will give your business valuable insight into its marketing campaigns.
One of the biggest advantages is that you can get access to EngageBay for free, and it offers a long list of features under its free plan including live chat, helpdesk, social media marketing, landing pages and lead grabbers.
Cons Of EngageBay
Compared to other HubSpot competitors EngageBay needs more integrations.
GetResponse
Catering to small businesses is GetResponse which is one of the most popular alternatives to HubSpot.
It offers a wide range of marketing solutions such as autoresponders, webinar support, conversion funnel and landing pages.
With this powerful but simplified tool you will also be able to take advantage of drag and drop editor for autoresponse messages, unlimited daily messages, as well as customizable webinar URLs and advanced timing controls.
Other automated marketing tools include tracking of the customer journey, automated communication with tagging and scoring and visual workflows with filters, conditions and actions.
Their suite of free marketing tools is designed to get your business online and feed it a stream of new leads. It will help you find new customers, build your email courtesy of lead generation tools and allow you to engage with potential customers.
Pros Of GetResponse
The extensive webinar support offered by GetResponse is impressive and offers SSL-encrypted webinar URLs with top password protection and the ability to stream and record your webinars.
A conversion funnel allows you to track the customer journey and identify any issues between awareness and action.
You get a free trial for 30 days to see if GetResponse is right for your business.
Cons Of GetResponse
However, GetResponse is not a full-fledged CRM software and may be costly for small businesses who have a large customer base.
Active Campaign
Active Campaign offers a marketing automation platform that is designed for both marketing and sales teams. It offers web personalization, website tracking, social custom audiences and marketing campaign management.
As well as standard features such as templates, CRM and marketing automation Active Campaign also provides machine learning, lead scoring and email segmentation and marketing.
With Active Campaign you can build for each stage of your customer’s journey.
By using precise targeting with website tracking, email segmentation and marketing, subscription forms and email deliverability you will find the right prospects and grow your audience.
The tailored guidance offered by Active Campaign allows your business to nurture relationships through event tracking, dynamic content and messaging and text.
Lead scoring, pipeline automation and customer attribution lets you make that well timed call and convert to a sale.
Split testing, predictive content and predictive sending makes sure that your customers feel that you know what they want, when they want it.
Pros Of Active Campaign
Active Campaign offers one-on-one training, free migration, as well as free support.
Integrations include Salesforce, Shopify, Typeform, WordPress, Zapier, ClickFunnels and Google Analytics. They also have an app for iOS.
Cons Of Active Campaign
On the downside Active Campaign is relatively expensive and does not have a live chat feature.
It is not an all-in-one software unlike some of its competitors such as Insightly and Pipedrive.
Insightly
Insightly offers marketing, sales and project management all on one single platform. Marketing automation provides features such as email tracking, lead routing and segmentation, email templates and scheduled sending.
This is a scalable CRM and is simple to set up and integrate easily with AppConnect. It will align your teams on one platform as it is incredibly flexible and customizable, delivering quick time-to-value.
With Insightly you will be able to attract visitors to your site, convert them into prospects and run marketing campaigns at scale.
The customer support portal will help you exceed customer expectations by solving any challenges quickly.
The SLA management lets customer support keep its commitments and in-depth analytics magnifies your view of customer health.
Insightly’s powerful, no-code integration engine AppConnect will allow you to connect every single application that you use.
This works across finance, human resources, sales, marketing, support, ecommerce and IT/Devops.
Pros Of Insightly
One of the biggest advantages of using Insightly is the mobile app for iOS and Android users. This lets you tackle marketing and sales opportunities while you are on the go. It will also let you scan business cards.
Insightly also works well with so much of your other software including MailChimp, Quotient, Gmail, Microsoft Outlook, Zapier, Xero and Box among others.
Cons Of Insightly
Insightly’s marketing plans are on a par with HubSpot’s in terms of pricing, being quite expensive.
It’s not possible to buy Insightly’s CRM software and marketing together unless you want to bundle the services. This implies higher costs than regular plans.
Salesforce Marketing Cloud Engagement
Salesforce Marketing Cloud Engagement is quite a mouthful and was previously called Salesforce Pardot, which is a little less of a tongue twister.
Nevertheless, this B2B marketing automation software has some strong features other than its name.
It allows businesses to create meaningful connections, empower sales, generate pipelines and grow relationships.
Their Einstein GPT combines generative AI models with real time CRM data to deliver personalized content in every customer interaction.
Salesforce Marketing Cloud Engagement creates smart cross-channel experiences and optimizes channel selection.
It also creates connected moments which are relevant to each customer by engaging in conversational messaging at scale.
Embedded analytics and AI find the ideal send time, frequency and content for each individual customer. It also lets you reduce costs with targeted advertising.
Some of its key features include advanced analytics, powerful integrations, lead generation and email marketing and personalization.
Pros Of Salesforce Marketing Cloud Engagement
The system provides enhanced data visualization and integrates well with Salesforce. It also has very good customer support.
Cons Of Salesforce Marketing Cloud Engagement
There is no free plan with Salesforce Marketing Cloud Engagement, and it may be too costly for small businesses.
Unfortunately, there are limited tools for team organization with this system.
Summary
We hope that this look at some of HubSpot Marketing Hub’s biggest competitors and alternatives has been informative and will help you to make a decision about your future CRM choice.
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