Business is very competitive today, and it is no secret that every organization needs to do whatever it can to stay in the running.
Companies can build their brand and promote their company on social media, and when it comes to running these social media accounts, businesses may need some help.
This is where Hootsuite comes in!
Hootsuite is a very popular tool that is used to help businesses run their social media accounts.
So, we’ve compiled an ultimate guide to Hootsuite, including lots of information on the most popular features that they have to offer!
If you’re considering Hootsuite for your business needs, you’ll find out everything you need to know in this article. Let’s dive in!
What Is Hootsuite?
Hootsuite is a fantastic social media management tool. It is used as a marketing solution for many different social media managers.
Hootsuite is used to launch marketing campaigns, ensuring that they spread the right message and determine their audience. It keeps track of lots of different social network channels.
This social media management system will allow you to view lots of different streams at the same time, allowing you to monitor customer feedback and interaction.
On the system, you can post updates, schedule messages, read responses and view certain statistics.
So, we’re going to have a look at some of the things that make Hootsuite popular and well-loved by its users!
Most Popular Features Of Hootsuite
There are lots of great features on offer with Hootsuite.
These include:
Ability To Monitor Different Streams At Once
Hootsuite gives you the ability to monitor and manage lots of different social networks in one place.
You will have the chance to manage your accounts in:
- WordPress
- Tumblr
The tool will also allow you to post to all of these different social media platforms at the same time, saving you from writing out the post multiple times.
Easily View Analytics Data
Another great benefit of Hootsuite is the ability to view how social media strategy works.
You will have the ability to track the clicks on different platforms through easy-to-read charts. It also has fantastic monitoring and reporting features.
These have great details on your social media progress.
Advanced Scheduling
With Hootsuite, you can schedule your posts in advance.
This can be done across all of your social media accounts, and it will allow you to have a very solid and defined social media strategy that you can activate at important times.
These posts are often very useful as they are viewed by followers and encourage more followers to notice your content.
Simple Information Sharing
Hootsuite comes with a Hootlet bookmark plug-in. This allows you to share your content with your followers very easily through the web.
All you need to do is to click the app when you are in the browser toolbar. This will share the site across the web in a shortened way on all of your social media pages.
Social Media Listening
Hootsuite also works as a social listening tool. It allows you to further understand and connect with your customer base through social listening.
The tool tracks key terms and phrases that are used throughout your posts and uses them at optimal times.
This tool will encourage new clients to become more in tune with their needs and it will provide them with important information.
Effective Social Media And Customer Service Management
Hootsuite has a very effective social media management system, as well as providing great customer service.
The tool allows you to view all customer complaints and questions in one place, without having to open up all of the sites that you post on.
It also can store your responses as a draft if there are questions that come up often. This will help when it comes to posting later on.
Team Collaboration
Hootsuite also offers the chance to add lots of team members to certain social media accounts.
This means that you can easily manage a team using this tool, as you can have lots of people working on a project at once.
You can also see who posts what information, and you can view any upcoming posts. On Hootsuite, you can assign tasks, edit posts and add more collaborators.
Hootsuite Pricing
This social media management tool is a great way for large companies to keep on top of their advertising. They have lots of different pricing plans that cater to companies of different sizes.
You can get a free account with Hootsuite. It has very limited functionality and it is good for use if you are running personal social media accounts.
If you sign up for a 30-day trial of Hootsuite Professional, you have the chance to experience all that they have to offer.
After 30 days, you will then need to pay for the Professional plan or switch back to the free version.
Hootsuite has a large number of features, and you can sign up for lots of different plans. These plans include:
Professional Plan
The professional plan allows a single user to handle up to 10 social media accounts.
They will all have the ability to schedule unlimited posts and manage any messages that the accounts receive in a centralized place.
This platform also provides a basic analytics tool and the option for ad spending. This is a great plan to start out on to test the waters with Hootsuite.
Team Plan
The team plan allows 3 users to manage up to 20 different accounts. This comes with unlimited post-scheduling and a centralized inbox.
With this package, you will also get a custom URL and the ability to promote certain posts using ads.
With this account, you can also assign tasks to certain team members.
Business Plan
With the business plan, you can add up to 5 users who can then manage 35 different social media accounts.
It also offers 5 custom-branded URLs, campaign planning, and a content library. You can boost an unlimited number of posts with ad spending and have 24/7 support and 1 on 1 training sessions.
Enterprise Plan
This plan is designed for big businesses that need 5 or more users to control 50+ social media accounts.
This includes all of the features on the business plan, plus added benefits like social selling features and more.
This plan includes everything that you could ever need ensuring that you won’t require anything else from Hootsuite!
Final Thoughts
So, there you have it! There are so many popular and loved features on Hootsuite that it can be very difficult to decide which is the most loved.
From simple information sharing to the ability to monitor different streams at once, there is so much to love that Hootsuite provides!
As a very popular tool, Hootsuite has helped many businesses to run their social media accounts and promote their brands.
If you’re looking for something similar, give Hootsuite a try today!
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