What Is Hootsuite Used For (Everything You Need To Know)

Are you looking for an efficient and cost-effective way to manage your social media presence?

Hootsuite is a powerful online tool that allows you to easily manage all of your accounts across multiple social networks – and with over 18 million users, its popularity seems more than justified.

What Is Hootsuite Used For (Everything You Need To Know)

In this article, we’ll explore what Hootsuite is used for, the features it offers, and how it can help you streamline and optimize your social media presence.

What Is Hootsuite Used For?

Hootsuite is a social media management platform that enables you to manage all of your social media accounts from one centralized dashboard.

With Hootsuite, you can schedule posts and monitor conversations across multiple networks, including Facebook, Twitter, Instagram, and LinkedIn.

You can also track analytics to measure the success of your campaigns and measure your ROI.

What Features Does Hootsuite Offer?

Hootsuite offers a number of powerful features to help you manage your social media presence more effectively. These include:

Scheduling Posts

According to the experts, most customers think that brands should post an average of 1–2 times a day, and this can be tricky to keep up with alongside running a business.

A great feature of Hootsuite is the ability to schedule social media posts ahead of time; this allows you to plan your social media content in advance, ensuring that it’s posted at the optimal time for maximum reach and engagement.

It can also be very useful for reducing your workload; all you have to do is write the post or create the content, schedule it to post, and then wait to monitor the engagement!


Speaking of monitoring, Hootsuite also allows you to monitor conversations across all of your social networks from one place.

This makes it easier to keep track of what people are saying about your brand, respond quickly to customer inquiries, and track trends in your industry.

It also makes cross-channel content more accessible and reduces the time you need to spend flicking from site to site. Instead, you have a clear, overall picture.


With Hootsuite’s analytics tools, you can track the performance of your campaigns, measure engagement, and monitor the success of your content.

This makes it easier to optimize your social media strategy and measure the ROI of your efforts.

Team Collaboration

Hootsuite also allows team members to collaborate on social media campaigns, making it easier to assign tasks, share ideas, and manage projects.

Customer Care

Hootsuite also includes customer care tools that allow you to quickly respond to inquiries and provide support to customers.

This includes the ability to set up notifications for when someone mentions your brand or posts a question.

What Are The Benefits Of Using Hootsuite?

As we mentioned, Hootsuite has several features that make it an invaluable tool for managing your social media presence. Here are some of the key benefits of using Hootsuite:

Streamlined Management

Perhaps the biggest benefit of Hootsuite is that it simplifies the process of managing your social media presence.

It allows you to manage all of your accounts from one dashboard, making it easier to plan and optimize your content strategy.

Time Savings

Hootsuite’s scheduling feature also saves you a lot of time, as you can plan and schedule posts in advance.

This means that you don’t have to be constantly monitoring your accounts, as all of your content will be posted at the optimal time.

Cost Savings

Using Hootsuite for your business also helps you save money, as it includes features such as analytics and team collaboration that would normally require separate services or tools.

This means you can get more done with less money, and allows you to enjoy a healthier profit from your business,

Access To Social Media Listening

In addition to allowing you to manage and schedule your socials, Hootsuite also makes it easier to monitor conversations on social media and track trends in your industry.

This allows you to respond quickly to customer inquiries, identify key influencers, and stay up-to-date with what’s happening in your market.

Allows You To Manage Team Collaboration

Hootsuite’s team collaboration feature allows you to easily assign tasks, share ideas, and manage projects. This makes it easier to keep everyone in the loop, which is especially helpful when working on complex campaigns.

Social Media Integration

Hootsuite also makes it easy to integrate all of your social media accounts, allowing you to post to multiple networks simultaneously.

This saves time, as you don’t have to log into each account individually, and ensures that your content reaches the widest possible audience.

Reporting Features

Hootsuite also includes comprehensive reporting features that allow you to easily analyze the performance of your campaigns.

This makes it easier to identify areas of improvement and make changes to your strategy. Remember that 72% of businesses use social data to inform their campaigns, so this is essential to help you succeed.

Access To Pre-Made Social Media Templates

Another benefit of the platform is the ability to access over 70 fully customizable social media templates – these can be perfect for quickly creating high-quality visuals for social media posts, and maintaining a consistent look and feel across your brand.

Are There Any Downsides To Hootsuite?

Despite all of its benefits, there are a few drawbacks to using Hootsuite, and some of these include:


The biggest downside to Hootsuite is its cost. While the free version allows you to manage up to three social accounts, you’ll need to upgrade to the Pro version if you want access to all of its features.

This can quickly get expensive, especially if you’re managing multiple accounts.

Limited Features

Another downside is that some of the features offered by Hootsuite, such as its analytics and reporting, are limited compared to other services. This may be an issue if you’re looking for more comprehensive data.

Learning Curve

Although Hootsuite is fairly easy to use, it still takes some time to learn the ins and outs of its features. This means that you’ll need to invest a bit of time in order to get the most out of the platform, as it can be a little overwhelming for newbies.

Pricing Plans And Options

A key feature of Hootsuite is that it offers a range of pricing plans and options, allowing users to select the one that best suits their needs and budget. There are four main options here:


 The free plan allows you to manage three social profiles in total, and you can schedule up to 30 posts in a month. This is a great option if you’re just getting started and want to try out Hootsuite first.

Professional – $29 Per Month

The Team plan is ideal for small businesses or teams, as it allows you to manage up to ten social profiles, and schedule unlimited posts per month.

You also get access to basic analytics and reporting tools, making this the perfect choice for those looking for an affordable solution.

Team – $129 Per Month

The Professional plan is great for larger teams and businesses, as it allows you to add up to three users and manage up to 20 social profiles, and schedule unlimited posts per month.

You also get access to more advanced analytics and reporting tools, making this the perfect choice if you’re looking for a more comprehensive solution.

Business – $599 Per Month

At the top level, Business plans allow you to add 5 users, or up to 10 with an added cost, and manage 25 social media profiles, in addition to the benefits mentioned in the other plans.

Final Thoughts

Hootsuite is a powerful tool for managing your social media campaigns and connecting with your customers.

With its comprehensive suite of features, ranging from reporting tools to pre-made templates, it helps you save time and effort while ensuring that your content reaches the widest possible audience.

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