Frase AI Review – Is It Right For Your Business?

Frase has become a common topic of discussion among professionals, with most people trying to figure out whether it is right for their business.

Frase AI Review - Is It Right For Your Business?

And since content writing is not just about creating compelling copy to engage audiences but also about keeping updated on the marketing industry’s trends and technological advancements, here’s our review of Frase to help you cover the second part of the sentence!

What Is Frase?

Frase is a writing platform using Artificial Intelligence to create original content and thus saving you time from creating it on your own.

Its selling proposition is that it can assist content marketing specialists with producing articles that are not only of high quality but are also optimized for SEO, and you can choose from using pre-existing templates and content recommendations or start crafting your article from a “blank page.”

Not only does it claim to do that, but it is meant to also provide you with such content in a short amount of time, or at least much faster than you would write it yourself.

But does it deliver on its claims? Let’s see!

Frase AI Features

Numerous elements distinguish this AI-powered writing platform from other competitors in the online market, with some of the best being:

Document Tools

The five key tools in this AI writer’s Documents section enable content writers to create a copy of good quality in minutes rather than hours:

Research Tool

Frase summarizes the most essential performance measures for your search term. The median word count, header info, page authority, and backlinks are all displayed. It then enables you to create an automated text summary for your article.

Outline Tool

The headers that appear as results on the Research tool are then automatically added on the side and provide the outline for the article.

Frase AI Review - Is It Right For Your Business?

You can then use the same headers and add them to the software’s text editor as well as include your own header ideas if you wish to create articles that are even more distinctive and customized.


The AI writer in Frase makes it possible to slightly change and customize the proposed copy to make sure it is up to your standards and does indeed meet your requirements.

Frase enables users to select their preferred mode of AI writing from a variety of preconfigured modes (such as SEO, Q&A, and Rewrite), which makes it a perfect tool for professionals whose jobs involve producing significant amounts of content on a daily or weekly basis.

Optimization Tool

Frase assists you with producing targeted content for topics that are related to specific web searches and keywords people are using when looking for something online.

The software optimizes your content by searching the web pages that rank in the top 20 places for your search term and produces an in-depth report on the articles that have performed better.

Moreover, it provides you with a score that reflects the performance of your copy in comparison to those 20 others that have already been published and which are considered the best, AI-wise.


You can also have automated internal and external links recommended to you for use in the article, while you can also pick and choose which ones you want to use and which ones you want to get rid of.

Which SEO Tools Does Frase Use?

Google Search Console (GSC) Content Analytics

To activate Content Analytics, use the one-click Google Search Console integration on Frase’s website.

This enables you to monitor the success of your articles, gain some insight into what subjects you should consider writing about next, and optimize your published articles.

Outline Builder

As we have previously mentioned, Frase has an outline generator tool.

The Outline Builder enables you to instantly generate an outline for your article by recommending headers it has found from the top-ranking pages of the keywords you are writing your article with.

Wikipedia Concept Map

Frase assists content writers in instantly visualizing the summary of their content’s layout, allowing them to spot gaps and replace them with more content.

This “content map” was developed by utilizing Wikipedia’s information bank of over 500.000.000 pages on every kind of subject you can imagine!


At the time of writing, Frase has three different pricing plans available: Solo, Basic, and Team.

The Solo plan is for writers who don’t plan on producing more than one article each week or four articles each month. It is available for only one user and with it, you can generate 20,000 AI characters per month.

The Basic plan offers the same amount of AI characters per month and is, again, for one user. However, it offers writers the chance to write and optimize up to 30 articles per month but they, of course, need to pay thrice the amount of money they need to pay for the Solo plan.

Finally, the Team plan offers 3 user seats, with the option of adding more for extra money. With this plan, users have the chance to write and optimize as many articles as they want, which means that for businesses with several content writers, this is by far the best option.

Frase AI Review - Is It Right For Your Business?

Frase Pros And Cons


It paves the way for content creation: the Search Engine Page Result (SERP) analysis and headers recommendations are great for some types of articles and are instantly generated, making it easier for content writers to have their content layout ready in a matter of minutes.

  • It is capable of producing both short and lengthy articles.
  • Its SEO-optimization tools help with ranking higher in the search results.
  • It allows you to organize the AI-generated content into folders.


  • Mediocre introduction texts: as an AI-based generator, Frase does not offer the best introductions for texts, so you are better off writing those on your own.
  • Characters are limited to 20,000 per month, which means that there is a limit to how long your content can be.
  • The content outline and the text generated by Frase’s AI software are not always accurate: with several articles published and misinformation available, the software cannot fact-check information, resulting in inaccurate AI-generated content.

Is Frase AI Right For Your Business?

The answer is that it depends.

If your business goal is to generate big amounts of content that are rather informational – that is content that answers questions like “what is x,” which is better: x vs x” and other similar articles answering frequently asked questions – then Frase can be useful and help speed up the process.

However, even in this case, proofreading and editing the AI-generated text to give it a “human voice” is essential.

On the other hand, when it comes to generating unique and original content, lengthy articles discussing topics like politics, or even “Best of” articles, Frase can provide you with the outline and headers for it, but the content generated won’t be that good.

The Bottom Line

Depending on the nature of the articles you share and the volume of work you publish on a daily or weekly basis, Frase can either be helpful and save you lots of writing time or hinder your efforts and have you spending extra time fact-checking information.

So, it is up to you to decide on whether you’ll use Frase or not based on your needs, but, either way, do give it a try first-hand!

Leave a Comment

Your email address will not be published. Required fields are marked *