What Is HubSpot CRM & Why Should You Choose It For Your Business?

Do you need a customer relationship management (CRM) platform for your business, but are unsure of where to start? HubSpot is one of the most popular and successful CRMs available, but you may still be uncertain whether it is the right choice for you.

What Is HubSpot CRM & Why Should You Choose It For Your Business?

Deciding whether to use HubSpot for your business––whether it be as a CRM or to help with marketing––can be difficult. With the entry of new technologies and digital strategies, what was once a simple decision is now more complex. Let’s examine HubSpot in more detail.

What Is HubSpot?

HubSpot is essentially a platform to help grow your business, or it can be more accurately defined as a CRM (customer relationship management) tool that not only keeps track of your customer data, but manages your digital marketing, pipeline and sales process.

It’s composed of different tools and “hubs” that you can buy either as an ‘all in one’ option or separately depending on your type of business.

There are also free versions that you can utilize immediately after download. These are great options, but you should pick depending on your specific requirements of the company.


At its core, HubSpot offers a comprehensive customer relationship management (CRM) platform for logging and tracking customers and leads throughout the customer journey.

In order to make the most of your data, make sure to migrate it into the platform (if you have existing customer records) properly and integrate with other data sources. Forms are an important way to obtain information about prospects.

HubSpot permits you to gather personal details and behaviors, such as website activity, a prospect’s individual data, and content downloads or newsletter opt-in. This creates an up-to-date record of how the person has interacted with your brand.

How It Works?

Marketing Hub

HubSpot just unveiled Marketing Hub Pro – an upgrade from its existing free package that is fully integrated with its CRM system. This enhanced option provides users with more robust marketing automation and engagement capabilities, along with deeper customer analytics setup.

With it comes a much bigger suite of advanced features such as automated workflows, chatbots, and key integrations that help companies better track their sales activities and connect with customers.

At the core of HubSpot‘s new suite are its workflows: they enable anything from sophisticated programs based on content to internal tasks such as lead function and customer segmentation.

Other features offered by this suite include email automation, chatbot building tools, and comprehensive reporting capabilities — all while remaining connected to HubSpot‘s CRM platform.

Sales Hub

This part of HubSpot‘s software suite is designed to help manage customer relationships. It has more sophisticated tools than the Marketing Hub. HubSpot shines with its ability to provide a centralized source of information, empowering businesses to automate their marketing and sales processes.

Sales Hub consists of several sales pipelines, performance dashboards, analytics tools and automation features. Furthermore, you can integrate the platform with various other systems and access data from many sources in one place.

Service Hub

Service Hub

Service hub enables you to create an internal dashboard in HubSpot where customer service can be managed more effectively. It uses automated processes such as customer feedback information.

The centralized inbox within the service hub is often the most convenient way for customers to express their feelings when they experience difficulties. It provides them with the expectations of quick resolution that are so vital to maintaining brand loyalty.

When your staff look into these queries, they will find all the information about the contact, combining all previous interactions with their brand across sales, marketing, and service data points.

The ability to see customers’ data further empowers reps by giving them ample information to tailor interactions with contacts based on their personality or interests. Without service hub’s features, building relationships with customers can be difficult, impersonal or even impossible.

CRM Hub And Your Website

It’s not a requirement to host a business website with HubSpot to use their CRM and other hubs, but it’s easier if it is when tying everything together to make it more streamlined.

Furthermore, if you do decide to use the HubSpot CMS hub, you will be able to access some useful tools for marketing which dynamically changes the business website based on specific audience data.

All these features combined make it much simpler for users to get the most out of their inbound marketing strategy.

Social Media Integration

Since social media is such a big element of many businesses’ strategies, the HubSpot CRM has two features that could prove to be quite useful. It can help you create new connections with potential customers, as well as convert them into actual paying customers.

HubSpot’s CRM integrates with social media platforms such as Twitter, Facebook, and LinkedIn. It gives you access to customer data including their location, which can be used for personalizing emails to customers and prospects.

Moreover, its CRM can keep track of all interactions between your emails and the recipients by counting opened/clicked emails and unsubscribes.

Benefits For Businesses

HubSpot is well known for its marketing software suite, but it increasingly functions as a holistic business growth platform. As organizations have become more customer focused, the customer journey has grown more complex and spans multiple departments.

This makes HubSpot’s ability to unify sales and marketing processes even more valuable. From helping you to generate leads, measure ROI and engage customers on their preferred channels at every stage of the buying cycle, HubSpot helps businesses grow better.

A collective misunderstanding about HubSpot is that it is just used for emailing. Although the Marketing Hub does in fact have a user-friendly email process, HubSpot consists of multiple full-scale sales and marketing applications that have been created to help your company expand.

The real power of the tool is displayed through its integrated functions. With a single, enclosed loop platform, there can be an improvement in performance due to the automation of traditional manual processes between teams.

Should You Invest In HubSpot?

Incorporating HubSpot can help you take advantage of your pre-existing systems. By providing a central source where each department from accounts receivable, marketing analysis, SEO and analytics to client support automation can depend on information coming from all areas.

HubSpot will not only streamline processes within the business but unify data from all routes. HubSpot offers a variety of pricing plans, one of which is free, making it a great place to start.

The free version includes tons of useful tools that will give you a great idea of what the software has to offer.


HubSpot CRM for business is an all-in-one platform that helps businesses to manage their customer relationships and grow their business. It provides a centralized view of the customer, allowing for more personalized interactions with them.

It also includes features such as contact management, social media integration, and analytics tracking. Furthermore, HubSpot’s CMS hub allows users to build and manage their website while leveraging the power of the other inbound marketing tools that HubSpot provides.

All these features combined make it much simpler for users to get the most out of their inbound marketing strategy.

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