Do you need a customer relationship management (CRM) platform for your business, but are unsure of where to start?
Deciding whether to use
What Is HubSpot ?
HubSpot is essentially a platform to help grow your business, or it can be more accurately defined as a CRM (customer relationship management) tool that not only keeps track of your customer data, but manages your digital marketing, pipeline and sales process.
It’s composed of different tools and “hubs” that you can buy either as an ‘all in one’ option or separately depending on your type of business.
There are also free versions that you can utilize immediately after download. These are great options, but you should pick depending on your specific requirements of the company.
CRM
At its core,
In order to make the most of your data, make sure to migrate it into the platform (if you have existing customer records) properly and integrate with other data sources. Forms are an important way to obtain information about prospects.
HubSpot permits you to gather personal details and behaviors, such as website activity, a prospect’s individual data, and content downloads or newsletter opt-in. This creates an up-to-date record of how the person has interacted with your brand.
How It Works?
Marketing Hub
HubSpot just unveiled Marketing Hub Pro – an upgrade from its existing free package that is fully integrated with its CRM system. This enhanced option provides users with more robust marketing automation and engagement capabilities, along with deeper customer analytics setup.
With it comes a much bigger suite of advanced features such as automated workflows, chatbots, and key integrations that help companies better track their sales activities and connect with customers.
At the core of
Other features offered by this suite include email automation, chatbot building tools, and comprehensive reporting capabilities — all while remaining connected to
Sales Hub
This part of
Sales Hub consists of several sales pipelines, performance dashboards, analytics tools and automation features. Furthermore, you can integrate the platform with various other systems and access data from many sources in one place.
Service Hub
Service hub enables you to create an internal dashboard in
The centralized inbox within the service hub is often the most convenient way for customers to express their feelings when they experience difficulties. It provides them with the expectations of quick resolution that are so vital to maintaining brand loyalty.
When your staff look into these queries, they will find all the information about the contact, combining all previous interactions with their brand across sales, marketing, and service data points.
The ability to see customers’ data further empowers reps by giving them ample information to tailor interactions with contacts based on their personality or interests. Without service hub’s features, building relationships with customers can be difficult, impersonal or even impossible.
CRM Hub And Your Website
It’s not a requirement to host a business website with
Furthermore, if you do decide to use the
All these features combined make it much simpler for users to get the most out of their inbound marketing strategy.
Social Media Integration
Since social media is such a big element of many businesses’ strategies, the
HubSpot’s CRM integrates with social media platforms such as Twitter, Facebook, and LinkedIn. It gives you access to customer data including their location, which can be used for personalizing emails to customers and prospects.
Moreover, its CRM can keep track of all interactions between your emails and the recipients by counting opened/clicked emails and unsubscribes.
Benefits For Businesses
HubSpot is well known for its marketing software suite, but it increasingly functions as a holistic business growth platform. As organizations have become more customer focused, the customer journey has grown more complex and spans multiple departments.
This makes
A collective misunderstanding about
The real power of the tool is displayed through its integrated functions. With a single, enclosed loop platform, there can be an improvement in performance due to the automation of traditional manual processes between teams.
Should You Invest In HubSpot ?
Incorporating
HubSpot will not only streamline processes within the business but unify data from all routes.
The free version includes tons of useful tools that will give you a great idea of what the software has to offer.
Conclusion
HubSpot CRM for business is an all-in-one platform that helps businesses to manage their customer relationships and grow their business. It provides a centralized view of the customer, allowing for more personalized interactions with them.
It also includes features such as contact management, social media integration, and analytics tracking. Furthermore, HubSpot’s CMS hub allows users to build and manage their website while leveraging the power of the other inbound marketing tools that HubSpot provides.
All these features combined make it much simpler for users to get the most out of their inbound marketing strategy.
