AI has become a bit of a buzzword in recent years. From self-driving cars to virtual assistants, AI is everywhere. And now, marketers are using AI to personalize their messaging.
AI is becoming an integral part of our lives. In fact, Google Assistant uses AI to answer questions and provide information. This means that AI is already being used to improve customer service.
Now, marketers are leveraging AI to deliver personalized messages to customers.
The challenge for marketers is how to use AI to make sure they’re sending relevant messages to consumers. That’s where AI comes into play.
What Is Artificial Intelligence?
Artificial Intelligence is defined as “the science or engineering of making intelligent machines.” It’s essentially software that can think like humans do.
For example, if you ask Siri a question, she will try to understand your intent and give you a response.
Artificial intelligence is also known as machine learning because it requires data to train it. Machine learning algorithms learn from examples and patterns to predict what might happen next.
Why Use AI Marketing?
Marketers have been trying to get inside their customers’ heads for decades. They know that every person thinks differently. But traditional advertising doesn’t take this into account.
For example, when you see an ad on TV, you don’t necessarily remember the message. You may even forget about the brand altogether.
With AI, however, you can target individuals based on their interests, demographics, and behavior. So, instead of reaching everyone, you can reach just those who matter most to you.
This is why AI is so powerful. It allows you to connect with people at a deeper level.
How Does AI Work?
There are many different types of AI. Some focus on natural language processing. Others work with images and videos. Still, others help users navigate through websites.
Regardless of the type, all AI systems need training data, this includes text, audio, and video.
Once you have enough data, the system learns from it. Then, it applies its knowledge to new situations. This is called reinforcement learning.
As the system continues to collect more data, it becomes smarter and better able to adapt to new circumstances.
How To Use AI Marketing
AI marketing is one of the hottest topics right now. There are several ways you can leverage AI to market to your audience.
First, you can use AI to send targeted emails. If you want to stay top of mind with your customers, then you should be sending them personalized messages.
You can use AI to determine which email recipients are most likely to open your messages. Once you identify these individuals, you can tailor your content to address their needs.
You can also use AI to create automated campaigns. These allow you to automatically respond to certain events.
For example, you could set up an automatic campaign that sends out a welcome message after someone signs up for your newsletter.
In addition, you can use AI in social media. Facebook has recently announced plans to implement AI-powered chatbots.
And Instagram is testing a similar feature.
These bots would answer questions such as “how long does it take to grow my business?” or “where can I find the best deals?”
In fact, some experts believe that chatbots will replace human customer service agents within five years.
Finally, there are AI tools that analyze user activity on websites. By analyzing the way people interact with your site, you can make changes to improve your experience.
What Are The Limitations Of AI Marketing?
Despite the benefits, there are still limitations to using AI. The biggest challenge is that not all data is available.
In other words, you won’t always have access to information like location, gender, age, or income.
If you try to apply AI without collecting this data, you risk making assumptions about your customers. That means you might miss out on opportunities to provide value.
Another limitation is that AI only works if you have sufficient data. If you don’t have enough data, you won’t be able to train the system.
And finally, AI is not perfect. You may end up targeting individuals who are not interested in what you offer.
That said, AI is here to stay. It will continue to evolve and become more powerful over time.
How Do I Get Started With AI Marketing?
To get started with AI marketing, you first need to choose a platform. Here are three popular options:
Google Ads is probably the easiest option. All you do is upload your existing website into Google AdWords.
Then, you just wait for leads to come to you. While this isn’t the fastest method, it does give you complete control over how you target your audience.
Amazon Alexa is another great choice. This tool allows you to build voice apps that work across multiple platforms.
For example, you could create a voice app that lets users order products online. Or you could create a virtual assistant that answers basic questions.
Microsoft Cortana is yet another option. It works similarly to Alexa.
However, it focuses primarily on text messaging. This makes it ideal for small businesses that want to promote themselves through SMS (texting).
Which Platform Should I Choose?
Ultimately, you should pick the platform that fits your budget and meets your specific needs.
However, keep in mind that each of these platforms comes with its own advantages and disadvantages. Here are four things to consider when choosing between them:
Each platform offers different pricing models. Some charge per month while others charge per click. It is important to know which model suits your company’s budget.
For example, if you are looking to start a new business, then a monthly subscription may be right for you.
On the other hand, if you already have an established brand, then a pay-per-click model may be better suited.
While most platforms allow you to target by demographics such as age, gender, and income level, some platforms go one step further.
For example, Google Ads allows you to target based on keywords. So, you can find people searching for certain products and services.
In contrast, Alexa and Cortana focus mainly on text messaging. They will send messages to anyone who has a phone number.
You will also need to decide whether you want to integrate your social media accounts.
If so, then you will need to make sure they all connect with the same platform. Otherwise, you will lose out on valuable insights from your followers.
Finally, you will need to take a look at the features offered by each platform.
Some platforms include features like chatbots, live chat, lead scoring, and automated follow-ups. Others offer only simple text messaging.
The Bottom Line
AI marketing is here to stay. And, as long as you choose the right platform, you can use it to grow your business.
As AI technology continues to develop so will the tools that are designed specifically for marketing.
AI tools will be at the forefront of marketing departments in years to come, benefiting company growth and also helping to create more personalized marketing campaigns.